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Videos

The segmentation revival

This presentation is a practical guide to designing efficient cross cultural segmentation research in response to the growing revival of interest in this form of research from the global marketing industry. It is based upon the authors' collective...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Jason Brownlee, Jon Puleston
Company: Kantar
December 4, 2017
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Citation

Brownlee and Puleston (2017a, December 04). The segmentation revival. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/the-segmentation-revival


Webinars

Is shopping cultured?

What goes through your mind when you make a shopping decision? What do you think about? How do you decide? How does this vary when you buy different things? How do different people think? This is the question that Lightspeed and Netquest explored and...

Catalogue: Webinars 2017
Author: Alexander Wheatley
Company: Kantar
November 7, 2017
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Citation

Wheatley, A. (2017a, November 07). Is shopping cultured?. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/is-shopping-cultured--9133


Webinars

Introducing 10 diagnostic techniques to help optimize your mobile surveys

How healthy is your survey? Are all the questions in your survey working efficiently? Is your survey performing above or below benchmark standards? In this session Steve Wigmore and Alex Wheatley will discuss 10 diagnostic techniques which...

Catalogue: Webinars 2017
Authors: Steve Wigmore, Alexander Wheatley
Company: Kantar
November 7, 2017
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Citation

Wigmore and Wheatley (2017a, November 07). Introducing 10 diagnostic techniques to help optimize your mobile surveys. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/introducing-10-diagnostic-techniques-to-help-optimize-your-mobile-surveys


Research papers

The segmentation revival

This paper is a practical guide to designing efficient cross cultural segmentation research in response to the growing revival of interest in this form of research from the global marketing industry. It is based upon the authors' collective...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Alexander Wheatley, Jason Brownlee, Jon Puleston
Company: Kantar
May 9, 2017
×

Citation

Wheatley, Brownlee and Puleston (2017a, May 09). The segmentation revival. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/the-segmentation-revival-8992